Online Marketing Expert, Local Marketing Consultant

How Can Local Business Owners Know Where to Turn When They Are Ready to Take Advantage of the Opportunities Internet Marketing Has to Offer?

internet marketing company Locust GroveHave you ever searched online for information on internet marketing consultants in your local area and couldn’t find what you were looking for exactly? Local Search is an incredibly confusing field, and with so much fluff content out there, it can be hard to distinguish legit advice from snake oil.

When Henry County firms employ a local internet marketing consultant, hopefully, they obtain a professional with the exact ability and experience needed to carry out a particular project. Working with a local seo consultant enables a firm to make use of a seasoned advertising management specialist with highly specialized competence and quality SEO tools for a lot less, compared to it would certainly set you back to work with somebody of this quality full-time. The exact same budget plan would most likely pay for an amateur full-time advertising and marketing worker who would certainly be discovering on duty.

Attract More Customers Build Customer Loyalty Grow Your Business

Paying a seasoned local business consultant is an investment. It makes sense to pay the rates for high-quality services from someone who understands the responsibilities of a marketing consultant to get the project finished on budget by the deadline. A successful internet marketing strategy and campaign will more than pay for the cost of hiring an internet marketing consultancy.

Strategic Branding, Marketing and Advertising Experts for Locust Grove GA and beyond

At Mavijatra Marketing, we help local businesses grow. Our local marketing company can deliver search friendly websites, marketing, media, and advertising strategies that convey the value of your goods or services, attract new customers, and meet your business goals.

We're locally owned and operated, not a franchise branch, so you pay only for marketing solutions, not for the franchisee or corporate overhead. Nor do you pay for services you don't need — Mavijatra doesn't sell pre-defined service baskets. Each Locust Grove client business receives custom strategic direction, recommendations, and plan execution.

We utilize a continuous stream of the latest, safest, cutting-edge online marketing techniques for small businesses – including mobile marketing, paid advertising, reputation management, video marketing, social media, search engine optimization and more.  We receive extensive training and support from industry leaders to guide us through any challenge the ever-changing search engines throw at us. We know how to run profitable and effective local business marketing campaigns while saving their business clients money on marketing costs. They have access to the latest tips, tools, and strategies for reaching clients in untapped markets. Mavijatra specializes in the small- and mid-sized local business sector. We are passionate about helping Henry County small business owners grow their businesses and achieve profits like never before, even in the face of a shaky economy.

It enables local business owners to put their trust in an expert who has their best interests and ultimate success in mind.

If you’re in the Locust Grove area and are looking to grow your business this year, rather than choosing a random marketing consultant and hoping for the best, choose Mavijatra Marketing. That’s the best way to know you’ll get the results you want.

Join the diverse businesses we've helped achieve a common goal – marketing their operations skillfully, efficiently, and with a healthy return on investment.

We design a website with the search engines in mind. People rely on search engines for local information more and more, so why not position your blog to appear in search returns as often as possible? It’s good for your business and helps the searchers find answers. The result: greater loyalty to you and, quite possibly, more traffic to your business.

  • Here are a few tips, to make the blog portion of your website more search-friendly:
    Keyword-optimize posts. Include a keyword in the post title and two or three times in the body content, depending on the post’s length. If possible, place the keyword at the beginning of the post title. You can find community-related keywords by using Google’s keyword planner tool or a similar service. Post frequently. How often you post plays a role in how well your blog appears in search returns. As Google has gotten smarter, however, quality trumps quantity, so make sure the content has substance, no matter how often you write.
  • Stay topically-focused. The more your blog stays on topic, the better Google can understand its proposition and reward you with higher rankings, so be as niche-specific as possible. In this case, your “niche” is the local community. Therefore, include the name of your town or city in your posts when you can. If you live in a larger city, include the name of the local neighborhood as well. The more specific you can be in terms of location, the better.
  • Find, follow, and interact with other community bloggers. If you subscribe to the RSS feeds of other local bloggers, read and comment on their posts, excerpt a portion of their content for use in your post (with proper attribution provided, of course, including a hyperlink), and share their content via your social networks, it’s likely that at least a few will take notice and return the favor. As a result, you could become the beneficiary of some of their readership and traffic, and the backlinks you receive can help with SERPs.

Are you using online channels to leverage the power of local marketing? Optimizing for geo-targeted keywords is great for SEO purposes, but might not be enough to stay competitive.

As a local business, you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursquare for local marketing.

Website design is everything and creating websites is now a significant service in the fast moving world of Internet marketing. The variety of sites to be discovered on the Web has mushroomed and therefore so has the value of website design as a service. All growing and effective businesses aspire to run an effective website and every astute business person wishes to enhance the prospects of their company via the Internet, which is why website design has become a huge business.

It is important to choose the right web designer for your company. You have to do adequate research prior to you choosing someone, due to the fact that a well structured website that has an excellent design and attracts, engages and maintains visitors; whereas an inadequately created website can push away your potential customers. Therefore, you need to be sensible when choosing a website design service.

Creating a website is a complex activity which needs an extensive understanding of the process and any company employed needs to have the ability to equate your company's Internet aspirations into reality. It is much better to work with an expert web designer to serve your purpose and vision. It is also not a great idea to outsource your requirements to other nations offering low-cost web design. Why? A lot has to do with the language barrier. You may not get your message across to the designer, but there might also be cultural distinctions which could result in a website that is not appropriate for the primary target audience of your product or services.

Definitely, you should use a local designer when ever possible. But what do you convey to them? There are a number of actions involved in developing a site that works well and is appealing. You have to be very clear about exactly what you think would best match your company needs and your website has to be in tune with the type of business you are running. The website needs to be easy to navigate and user-friendly.

Tips on Good Web Design

Technical and marketing abilities:

A great company should be competent in web design and development, SEO and content. These are really crucial to your website. While these are the minimum set of criteria, creativity is also important when selecting a company. Check out the company's portfolio (list of sites created currently).

Creating SEO friendly websites:

Creating an appealing website and being online is inadequate. It's also very important that the search engines find your site and rank it. For this, you must have solid content, video and great images, minimal use of Java, simple and easy navigation buttons, and so on. These features are important to user experience. Unless the company has some knowledge on SEO and how it works, it can not design SEO friendly sites.

Delivering results on time:

Getting your website completed on time is extremely important. On-time delivery of results is indicative of professionalism on the part of the company.

Mobile Friendly:

It is also extremely important that the website is mobile friendly as well. As every day google is placing more importance on mobile search.

Web design in accordance with your specifications:

Every small company has its own requirements and specs. Unless the company is expert enough to consider you require, you can not get exactly what you expect. The designer must have the ability to customize their service for you. Likewise, note their way of interaction – how quickly, efficiently and properly they are communicating.

Budget plan constraints:

Budget is constantly a restraint for small companies to expand their marketing. So, while selecting a web design business, make sure that they are using services within your budgets. Some business provide special packages to small companies, you may get better services at lower rates from them.

Trust and experience:

Trust in between the designer and company is essential. Shared trust is essential as one party teams up with the other.

There are countless companies on the internet. Identifying an excellent one is often a difficult job. Research study online completely. It is essential to think about reputation and experience of the company. Referrals are great!

As a result, website developing now forms a critical part of the web advancement process. Building appealing, glamorous and quickly accessible websites have far greater appeal to users than ones that are boring. It remains in this area that website design plays a crucial function. It is only the websites with the very best web design that will win over the very best users or customers. For that reason, websites are among the most crucial tools a company can utilize to bring customers directly to their business and increase their bottom line.

Look for a company that permits you to outline your requirements clearly, maybe by requesting your favorite color schemes, maybe pointing out as examples a few of your preferred sites so they can see what you like. Having the ability to plainly determine your requirements at the start will not just lead to the quick design of your website, but also avoids the unneeded redesigning and reworking of styles. Everybody who desires a website will prefer to have it done efficiently very first time around.

When picking a designer, look thoroughly at their portfolio and experience and ensure they can manage complicated design tasks. With a little research, it is perfectly possible to discover affordable website design, but research is essential for this to be efficiently attained.

Google 3 Pack

How do businesses appear in the Google 3-Pack and why do you need it?

Are you wondering why your business isn't showing up in Google's search results? You need to be in Googles three Pack! But how do you get there?

As a small business owner one of the most important things you can do for your business is to get into Google's coveted 3 pack! Business owners do not realize the power of this and how it can add thousands to their bottom line!

That’s because the companies displayed in the 3-Pack get many more phone calls and visits than companies that don’t show up in the 3-Pack .. and more calls and more visits lead to more customer engagement, more sales and more revenue.

Before we start, first you must understand that Google’s algorithm (the rules and guidelines that determine which business listings they display at any given time to any given individual) is in constant state of change. So really its not a given that the steps outlined below will get you into the 3-Pack. this is especially true if the 3-Pack is already filled with competing companies in the same town that have been working on the web presence consistently through time. this means keeping their Google business profiles accurate and up to date and consistent throughout the online world.

However, if you follow the steps below you more than likely will improve your chances of getting your business listed in the Google 3-Pack .. especially where your competitors are not actively managing their Google business listings and actively encouraging their best customers to review them online. Here are the steps to take.

Step 1: Claim and Verify Google Business Page.
But what if you don’t have one yet? Well then, the first step is to create your Google My Business listing. Here is a link directly below. Just select your business type, and then follow Google’s instructions to set up your Google Business Page.

https://plus.google.com/u/0/pages/create

If you are a local business, you should select either Storefront (if customers come to you) or Service Area if you provide services at the customer’s home or business location.

Step 2: Now it’s time to optimize Your Google Business Profile. Here’s how.
Your Google business profile has two parts: Your Google page (which is what most people will see) and your Google Maps Listing.
New Google business pages set up through the Google My Business platform are automatically linked to their Google Maps listing. However, older G Pages or G Local Profiles may not be linked to their Google maps listing.
To see if your Google Business Page & Map Listing are linked, login to your Google My Business Dashboard, click on the page you want to manage, and click on the Gear Icon at the top right side of your Google Business Page. (See illustration below).

A new page will open where you can customize the settings for your Google Business Page.

Scroll to the bottom of the Settings page and look for the Profile section. If your Google Maps listing is connected to your Google Business page, you will see the message, “This page is connected to Google Maps.”

If your Google Business page is not connected to your Google Maps Listing, you will need to go to go to Google Maps and type in your business address in the search bar. Your business name should show up at the address you have typed in.
Click on your business name and then click on the small gear icon in the lower right side of the page to access the Google Maps link. A new screen will pop up with the link to your Google Maps listing. Copy that link and go back to your Google page and paste the maps listing into the space provided at the bottom of the Google page edit screen.

After you have linked your Google Map to your Google Business Page you need to optimize them. Go to Google Map Maker, position your map pin at your front door, edit your map categories, edit your business NAP (Name, Address Phone) data, and remove or edit inaccurate information. (One word of advice…make sure that your NAP is consistent with all your online properties)

When you are happy with the accuracy and completeness of your Google Maps listing, return to your Google listing. Make sure that your Google Map categories are identical to your Google Business Profile categories, and be sure to populate the “About” section of your Google Business page with good, keyword rich content.

Make sure your website URL is linked in your Google Business Page, and that your business hours and other optional information is populated.

Google Maps Might Take a While. Be patient!

Sometimes Google may impose up to a 2-month waiting period for new Google Business listings before they begin to rank. If you have recently made significant edits or changes to your website, Google Page, or Map Listing, you might find yourself stuck in the 2-month incubation period. If you’ve followed the steps above, and you can’t get into the Map rankings, you may be in an incubation period, or you may be competing with other businesses that are jockeying for position on the Google 3-Pack.

 

Step 3: Local Directory Listings
Google’s “Pigeon Update” in July of 2014, placed increased importance on local directory listings as a factor in local search results. The best place to begin your local directory submissions process is with the top four “data aggregator” companies (Acxiom, Factual, Infogroup and Neustar Localeze). These companies disseminate business listing data to more than 300 other business directories all around the web.
Because accurate local business directory listings are an essential component of your Local SEO efforts, this task should be delegated to an experienced professional Local SEO expert. This is not the place to save money by doing it yourself. It is a time consuming process and it’s essential that your business name, address, and phone number be consistent and accurately submitted to each directory.
You should also create and manually submit your business directory information to popular business directories like Yelp, Yellowpages, Yahoo! Local, Manta, and Superpages.
Make sure that your Business Name, Address, and Phone Number (NAP) is consistently listed in every directory. The more Google sees your accurate NAP information, the more credible you are as an established business in Google’s eyes.

Step 4: Update and Maintain Your Google Page
Google has confirmed that the frequency, engagement, and quality of Google posts is a ranking factor for Map Listings, and can help you get in — and stay in — the 3-Pack.
You can improve your chances of getting into — and staying in — the Google 3-Pack listings by regularly posting new content and photos to your Google page.
Any content you post on your Facebook page can be shared on your Google page as well.

Step 5: Seek and Monitor Citations in Other Websites.
When other websites mention your business name in its entirety, this is known as a “citation. Google assigns “points” for each citation it finds for your business. The more points you acquire, the more prominent you become in Google search results.

Step 6: Get some reviews!!
If you look at the local 3-pack you’ll notice that the highest business listed usually has some reviews. If the most number of reviews is say 2…then you need more than that!

Step 7: Consider Hiring an Expert to Do It For You
It all seems overwhelming, doesn't it? Not to mention time consuming. You are supposed to be running your business aren't you? Perhaps you should hire a professional marketing company to do the heavy lifting. There are so many steps to getting your business listed properly in Google and other business directories to expand your company’s digital footprint and maximize the likelihood that your customers will find you online, call you, visit you and buy from you. You need to do it right. If you are looking for expert help, we're here for you!

What is Google My Business?

Google My Business is Google's platform for creating, managing, and monitoring organization listings. It is a good first step for businesses that are simply getting started on the web; but it has likewise become the primary, one-stop-shop dashboard for businesses that formerly utilized Google+ Local and Google Places for Organizations.

If your business claimed and validated your listing on a previous older Google platform, the details should have been immediately upgraded to Google My Business.
Nevertheless, it's still a smart idea to check to make sure that all the information moved over correctly. If not, fix any inaccuracies or duplicates as quickly as possible.

Among the major advantages of the service is that businesses will no longer have to upgrade their info several times throughout different Google locations.

Google My Business will help you connect with more local consumers, whether they're looking for you on organic search, Maps, or Google+. It is a quick method to assist your service show up throughout the board; eventually offering you more exposure and exposure.

Google My Business is a complimentary service created to get more businesses under the one Google umbrella. Its tools and features make it very hassle-free for business to handle their Google-related online properties in a single unified place.

By verifying and editing your business information, you can help customers find you while telling them all about your business.

With Google My Business, you can:

  • Manage your business listings for Google , Maps, and Search
  • Upload images and videos of your business and services
  • Engage and share content with followers on Google .
  • Screen and respond to customer reviews from across the web.
  • Start and keep AdWords Express projects.
  • Access Insights reports and analytics for Google and YouTube.

Google My Business can supply insight into how consumers are finding your company, what they click, and other features that offer you powerful information that can be used to grow your business.

Companies can access the Google My Business platform on their home computer or through an iOS or Android app from a mobile phone. Before, Google+ Local and Google Places were not compatible with mobile devices, so this is a major improvement– making handling your local listing a lot more practical. Especially since mobile search is surpassing desktops quickly.

If you don't have the time to sign-up or keep your profile on Google My Business up to date, seek the help of an experienced expert that can ensure your listing is completely finished, claimed, and optimized.

It is a widely accepted fact that most consumers today are going online to search for local services and products; so this is one of the most reliable ways to put your brand name right in front of these active leads.

Video marketing for small business offers a great solution when it comes to promoting you business.
Times are tough these days. Especially for the small business owner. It is hard to compete with the big dogs. Video marketing helps build your brand as customers get to see and trust you. They will become a much more loyal following who eagerly await your next video message

The internet has leveled the playing field and can be the small local business owners best friend. Video marketing for the small business can get the message out affordably and straight to the point with a lot of flair. It is important for the little guy to keep in touch with all of the new innovations in business marketing strategies. And then incorporate them into their internet web site marketing strategy. A smart viral marketing campaign can make any small business successful.

Online Video marketing is becoming more common as more small business owners begin to realize that it's the wave of the future. We seem to have reached a turning point. the internet is rapidly changing. Where once the written word was king…now video seems to be replacing all of that.

Video marketing is vital for small business. so that they get more leads and sales from the internet.

With video marketing you are able to reach a much larger audience. video marketing can be a bit overwhelming for a small business also. there is actually a whole lot more involved thatn just throwing a video up on Youtube. It has to be optimized properlty for search so that it can easily be found. With the right training and information or the services of a good local SEO company, getting a video to rank is like taking candy from a baby. Business owners have no idea just how easy it is to get their videos to rank on the front page of search if they know what they are doing.

Video marketing for small businesses is truly the best most affordable solution.

It's much cheaper to make a Absolutely, one of the best small business ideas to increase website traffic is video marketing. Video marketing does not cost much money because do-it-yourself videos can be created with cell phones or low-budget video cameras or even Google hangouts.

Video allows the creator to communicate their message on multiple levels…visually, through the spoken word, music and visual text. If done properly it will engage and inspire the audience.